Ideas, experience & perspective

Thinkingfor travel.

Useful thinking from more than two decades spent building technology for travel businesses.

Scroll to explore ↓

Website Design

Bookable Travel Website — 10 Important Things to Consider

Ten practical considerations for turning a bookable travel website into a lasting, profitable part of the business.

Website Design

Why a clear specialism and a genuinely distinctive proposition matter more than simply being online.

Website Design

The commercial, technical and long-term questions to ask before making a travel website bookable.

Travel Technology

The thinking behind Mercury Office: simple for frontline teams, powerful for administrators and flexible by design.

Website Design

Looking beyond a zero-cost headline to understand commission, control, differentiation and long-term value.

Website Design

Challenging some of the assumptions that stop businesses getting more from their website.

Bespoke Development

How tailored software can remove repetitive work, fit unusual processes and grow around a business.

Travel Technology

A closer look at the connected tools that make Mercury a complete platform for a modern travel office.

Website Design

What a website can contribute to a business—and the questions worth answering before starting one.

Why visibility, relevance and useful content are essential companions to good website design.