• Search Engine Optimization
• Pay Per Click

Key Reasons to Chose Ease

• Focus on Your ROI
• Experience of Success
• Knowledge of Best Practice
• Good Communication
• Personal Care
• Honest Advice

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• Why is SEO important?

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Related FAQs

• What does SEO stand for?
  

  SEO stands for Search Engine Optimization.  It is a reference to the process of preparing and priming your website in ways recommended by Search Engines, in an effort to improve it's readability by Search Engines, and therefore achieve higher positioning in the natural Search Engine Result Pages.

• What's the difference between Search Engine Optimization and Search Engine Marketing?
  

  Search Engine Optimization (SEO) is the name given to techniques and methods used to improve your website's performance in the natural listings (free listings) of a Search Engine Result Page.

   

  Pay Per Click Search Engine Marketing (SEM) is the process of setting up and managing a campaign for paid placements (sponsored links) in a Search Engine's Results Page.  These are usually paid per click through to your website.

• What does SERP stand for?
  

  SERP usually refers to Search Engine Results Pages.

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Home   Search Engine Optimization   Pay Per Click

Pay Per Click Search Engine Marketing

'Your ROI is our Primary Concern'

Search Engine Marketing (paying for placements in search engine result pages) is a very effective means of attracting visitors to your website. However, it has to be done right or you could easily end up losing money.

At Ease Technology, we always have your ROI as our primary focus. When we run your campaign, we will communicate with you often and provide you with sound honest advice based on our experience and knowledge. In this way, we will make you money!

If you choose Ease Technology to run your search engine marketing campaign we will;

1. Analyse your website and current performance
   

   We will check the quality of your website and how it's currently performing. We will identify your online competitors and where they are performing better than you. Finally we will find any good landing pages on your website to be used in the campaign.

2. Develop a keyword list.

   Our goal is not simply to increase the number of hits that come to your visit and impress you with figures. We study carefully to ensure that we bring the right visitors to your website, i.e. the type of visitor that is most likely to become a customer. We build a keyword list with this in mind.

3. Recommend a suitable budget.

   We try to ensure that every click you pay for is worth the money you're spending. By making well researched and calculated bids on your keywords we will recommend a budget to you that will give you the greatest benefit from your campaign.

   All of your budget will be spent on your clicks, we keep nothing for ourselves, so you can be sure our recommendations are only for your benefit.

4. Implement Your Campaign.

   Once a budget is agreed, we will carry out your Search Engine Marketing campaign. This includes creating adverts and advert copy, as well as bidding on your keywords.

5. Continual Monitoring and Refinement.

   Throughout your campaign, we will be continually monitoring you campaign. In particular, which keywords are making the most impressions, which words are bringing the best visitors, what is the competition doing, etc.

   Based on the out careful monitoring, we will continually refine your campaign, focusing more on the best performing keywords, ensuring optimum value of words, ensuring the budget is giving ROI, etc.